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DAZN, Triller Sports & FITE Partner to Bring Jake Paul vs. Nate Diaz to the World

July 28, 2023

The big fight will be promoted and distributed using the most powerful AI-powered streaming, marketing, messaging platform available, live from Dallas, TX on August 5th

New York, NY ( July 28, 2023):--Today, DAZN, Triller Sports and FITE by Triller announced a partnership to give Most Valuable Promotions and Real Fight Inc.'s Jake Paul vs. Nate Diaz boxing match the blockbuster PPV treatment it deserves. When the two meet at American Airlines Center in Dallas, TX on August 5, fans will be able to watch it from anywhere in the world.

Fans can order the August 5 PPV now on DAZN domestically and FITE by Triller globally.

The event also marks the launch of Triller Sports, a powerful combination of Triller's social video impact, Triller's Amplify.AI AI-driven custom messaging experiences, fan engagement via the Fangage platform and VIP content and experiences created by Thuzio.

Jake Paul vs. Nate Diaz will bring the most anticipated fight of the year to the kind of audience that made history in 2020 when Triller entered the sports sector with Mike Tyson vs. Roy Jones Jr. and Jake Paul vs. Nate Robinson. Distributed on FITE by Triller, it became the 8th biggest PPV fight of all time and the top seller of the year. Not only did that event drive 1.8 million PPV purchases, 20 million global viewers and 27 billion media impressions, Jake Paul's knockout proved he was the real thing who could continue to earn respect in the boxing world and bring new fans to the sport. FITE has been honored to present all of Paul's professional boxing matches on PPV.

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The arsenal of marketing and engagement tools we've assembled under the Triller Sports banner is almost scary,

said David Tetrault, President of Triller Sports.

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In combination with DAZN and FITE, Jake Paul vs. Nate Diaz is going to be everywhere, and introduce Triller Sports as the go-to solution for maximizing the impact of the biggest events.

The runup to Jake Paul vs. Nate Diaz will include a takeover of the Triller App and Amplify.AI's personalized SMS texts and AI-powered comment responses on social media, leading to increased engagement and viewership.

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DAZN are very excited to be working with FITE on this unmissable night of action on August 5th,

said Joseph Markowski, CEO North America, DAZN Group.

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DAZN is committed to bringing the biggest and best fights to a worldwide audience and with FITE on board we expect to deliver one of the biggest pay-per-views of the year.

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Jake and Nate are two massive personalities facing off and it's driving much broader than usual interest – boxing fans, MMA fans and beyond,

said Michael Weber, Co-Founder and COO of FITE.

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We're proud to be partnering with DAZN and Triller Sports to make this reach its potential and give these athletes the rabid, pumped-up audience they deserve.

For more information, follow on Twitter via @JakePaul, @NateDiaz209, @MostVPromotions, @RealFightINC @DAZNBoxing, and @FITEtv or on Instagram via @JakePaul, @NateDiaz209, @MostValuablePromotions, @realfightinc, @DAZNBoxing and @FITEtv.

CONTACT:
DAZN: fred.mellor@dazn.com
FITE: Owen.Phillips@Fite.tv

About FITE:

FITE is the premium global platform for live sports and entertainment offering many of the industry's marquee PPV events to more than 7M registered users. FITE also offers exclusive subscription packages such as AEW Plus in select regions, and FITE+, the Best Value in Combat Sports, worldwide. Consumers can stream FITE globally through its iOS and Android mobile apps, Apple TV, Android TV, ROKU, Amazon Fire TV and Huawei apps. In addition, FITE supports Samsung, LG, Cox Contour, Vizio SmartCast™, Virgin Media, Shaw Communications' Blue Curve IPTV, Foxxum, Chromecast, PS4, XBOX, ZEASN, Netrange, Vidaa/Hisense, VEWD/TiVO, Netgem TV, Comcast's Xfinity 1 and Xfinity Flex, as well as more than 7,000 models of Smart TVs. Available online at www.FITE.tv. Follow us on Twitter, Instagram, YouTube, LinkedIN, and Facebook.FITE is owned by TrillerVerz Corp.

About Triller:

Triller is the AI-powered open garden technology platform for creators. Pairing music culture

with sports, fashion, entertainment, and influencers through a 360-degree view of content and

technology, Triller uses proprietary AI technology to push and track content virally to affiliated and non-affiliated sites and networks, enabling them to reach millions of additional users. Triller additionally owns Triller Sports, Bare-Knuckle Fighting Championship, VERZUZ, the live-stream music platform launched by Swizz Beatz and Timbaland; Amplify.ai, a leading generative AI platform; FITE, a premier global PPV, AVOD, and SVOD streaming service; and Thuzio, a leader in B2B premium influencer events and Experiences.

About DAZN Group:

DAZN is a leading sports streaming service in Italy, Spain, Germany, Belgium, Portugal, Japan, Taiwan, Canada, the US and UK.  Its wide range of content includes top-flight football from the world's most popular competitions – Bundesliga, English Premier League, J.League, LaLiga, Serie A, and the UEFA Champions League, in addition to the biggest sports from around the world - Formula 1, NFL, NBA, MotoGP and the UFC.  DAZN is the only place for fans around the world to watch every NFL match outside North America.

DAZN is building the ultimate sports entertainment business where fans from across the globe can watch, read, bet, play, share, socialize, buy tickets and merchandise, all in one place, with one account, one wallet and on one app.

For more information on DAZN, our products, people, and performance, visit dazngroup.com.

About Most Valuable Promotions (MVP):

Most Valuable Promotions was founded by Jake Paul and Nakisa Bidarian in 2021. With the mission to provide more creative control to fighters, MVP works to identify, grow, and maximize return for its own events and talent partners. One year into its inception, MVP was nominated as one of the prestigious Sports Breakthroughs of the Year in 2022 by Sports Business Journal. MVP has produced Jake Paul's last four global pay-per-view events, including the recent Paul vs. Fury match, which surpassed 800,000 Pay-per-view buys worldwide. The promotion company also signed one of the most decorated Hispanic athletes of all time, Amanda Serrano in its first year. Serrano and MVP made history in April of 2022 when Serrano went head to head with Katie Taylor, marking the first female fight to headline at Madison Square Garden, recently earning a nomination for Event of The Year by Sports Business Journal. Co-founder Nakisa Bidarian was an executive producer of the historic Triller Presents Mike Tyson v. Roy Jones Jr., which was the 8th most bought pay-per-view event in history.