Flipps Media, Inc., parent company of TrillerTV, and Willow have entered into a distribution agreement to bring the best of cricket to fans across North America
Flipps Media Inc. is proud to announce the launch of Willow by Cricbuzz, a new premium subscription streaming service delivering the world's best cricket directly to fans across the United States and Canada. The standalone subscription offering joins the SVOD lineup on TrillerTV, the global sports media platform of Flipps Media Inc., and will debut on November 12, 2025.
Willow by Cricbuzz is the leading cricket broadcaster in North America, and the world's most popular digital cricket destination. The service will feature more than 60 live matches per month from the biggest tournaments and franchise leagues worldwide, with hundreds of hours of highlights, replays, and on-demand programming added in the coming months.
Fans can look forward to wall-to-wall coverage of marquee events including: The Ashes, the Indian Premier League (IPL), ICC T20 World Cup, India home series, the Big Bash League (Australia), and more — all available to stream live and on demand through TrillerTV.
At launch, Willow by Cricbuzz will feature live coverage of two blockbuster series:
- South Africa Tour of India (starting November 14, 2025)
- The Ashes: Australia vs England (starting November 20, 2025)
Subscription Plans
- United States: $9.99/month or $79.99/year (USD)
- Canada: CAD $8.99/month or CAD $79.99/year
In Canada, select tournaments will also be offered as PPV (TVOD) passes.
"The launch of Willow by Cricbuzz on TrillerTV marks a major milestone in our mission to bring premium global sports to fans everywhere," said Adam Bigwood, Chief Content Officer at TrillerTV. "Cricket is one of the world's most-watched sports, and this partnership with Willow ensures that North American fans can now enjoy the full experience — live, direct, and on-demand — all in one place."
"We're thrilled to expand our reach through TrillerTV," said Todd Myers, COO of Willow. "Willow represents the very best of live cricket coverage. Together, we're creating an immersive destination that celebrates the global passion for cricket."
About Willow
Willow is the premier digital destination for cricket fans in North America, offering live and on-demand access to the world's biggest cricket tournaments and leagues. The service combines the best live action from the best series with a proven world class technology and delivery platform to create a comprehensive cricket ecosystem for every fan.
About Flipps Media, Inc.
Flipps Media, Inc. is a next-generation OTT broadcast technology company and the parent company of TrillerTV (formerly FITE). Flipps Media provides a full stack of streaming, commerce and data capabilities that power premium live sports and entertainment experiences across mobile, web, CTV, and smart devices.
Through its proprietary technology and global distribution infrastructure, Flipps Media enables rights-holders, leagues, and content owners to reach audiences directly and monetize live events at scale — effectively powering a marketplace that connects sport.
